Future Issues

What do you think are the most important trends or issues affecting the future of the Internet, Web and digital communication?

Things are changing at a rapid pace in our world today. Its all about keeping up or waiting behind to eventually catch up. Some up and coming trends that will affect us will be streaming of movies, videos and music. Amazon launched its own streaming music service. Google is planning a new paid streaming offering. Spotify claimed 10 million paying customers and Pandora boasts 75 million listeners every month. Streaming is surging, while paid downloads are in free fall. (Slate)

We are leaning towards using our phones and tablets to do everything so streaming and getting things fast or faster is becoming the norm. The applications that account for more of the Internet’s traffic include peer-to-peer file transfers, email, company VPNs, the machine-to-machine communications of APIs, Skype calls,World of Warcraft and other online games, Xbox Live, iTunes, voice-over-IP phones, iChat, and Netflix movie streaming. (Wired)


How, as a society, should we deal with the rapid pace of digital change?

As a society we have to understand change is going to happen and its happening rapidly. I believe its all about getting the knowledge and understanding how change can help as well as make us more productive. Rate of change is speeding up and its not going to slow down anytime soon.

Fast beats flexible


The Future of the Music Industry

What is your vision of the future of the music industry? Frame your answer in terms of artists, the business (labels, etc), consumers and legal implications.

Sites like Napster and Limewire paved the way for some of the current site like Pandora or Spotify. For years, the music industry’s decline looked terminal, with the record companies seemingly unable to come up with digital business models that could compete with the lure of online piracy. However in 2013, digital sales and other new sources of revenue grew significantly enough to offset the continuing decline in CD sales.

At the beginning of the digital revolution it was common to say that digital was killing music,” said Edgar Berger, chief executive of the international arm of Sony Music Entertainment. Now, he added, it could be said “that digital is saving music.” (NY Times)

Digital revenue comes in a variety of forms. Sales of downloaded singles and albums, from services like Apple’s iTunes,Spotify, Rhapsody, Muve Music, etc..

Even if the music business never bounces back to anything near its former size, it could still return to robust profitability in coming years, Ms. Enders said. That is because the shift to digital delivery of music lowered the record companies’ costs. (NY Times)

In Taylor Swifts and Tom Yorkes defense removing their album from spotify helps keep money in her pocket. People seem to forget becoming an artist means the artist have to eat and provide too. If all their music was free how would they become successful? A person familiar with the thinking of the label’s founder and CEO, Scott Borchetta, said the move was consistent with his view on music streaming services, which he thinks don’t pay enough.  Subscribers pay about $120 a year, and Spotify pays out 70% of its overall revenue to record labels and publishers, paying between $0.006 and $0.0084 per stream. Spotify also has a free, ad-supported listening option. Labels and publishers then pay the artists a percentage, which varies depending on each artist’s contract. (Spotify) 

The reality is:

  • More musicians are making money off their music now then at any point in history.
  • The cost of buying music has gotten lower but the amount of money going into the artist’s pocket has increased.
  • There are more people listening, sharing, buying, monetizing, stealing and engaging with music than at any other point in history.
  • There are more ways for an artist to get heard, become famous and make a living off their music now than at any point in the history of this planet.
  • Technology has made it possible for any artist to get distribution, to get discovered, to pursue his/her dreams with no company or person out there making the editorial decision that they are not allowed “in”.
  • The majority of music now being created and distributed is happening outside of the “traditional” system. (TuneCore)

The simple answer to album sales and overall gross revenue from music sales (CD and downloads) are down. The increase in music purchases comes from the people buying individual songs. The decrease in revenue comes from a $0.99 song costing less than a $16.98 physical album as well as fewer purchases of physical CDs. The future may shock us but digital revenue will keep artist and labels satisfied.


Legal Issues

What do you think are the most important legal considerations associated with our digital environment?

Things get stolen online all the time from music to movies images. Copyright laws protects the creator from those mentioned above. Copyright can be defined as a person’s exclusive right to authorize certain acts (such as reproduction, publication, public performance, adaptation etc.) in relation to his or her original work of authorship. The creator of the work typically owns the copyright, at least initially. However, copyright is often sold or assigned, in whole or in part, to a commercial publisher, a filmmaker, a recording studio or to someone else who will exploit the work commercially. As a consequence, copyright often benefits commercial interests more than individual authors. (Copyright)


Copyright law has long emphasized that copyright protection does not exist for its own sake but rather to serve the public interest. To take one example, the Constitution of the United States declares that the purpose of copyright in that country is: ‘To promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.

There are many supporters of strong rational property rights today. Media companies and their trade associations view ever increased rights for copyright owners as the best way to maximize their potential revenue. It is somewhat harder, however, to find equally prominent defenders of the other half of the copyright balance, namely the needs of the public to have reasonable legitimate access to copyright material.



The Future of Journalism

Lets talk about Journalism.

Journalism is being transformed in the ways that it is produced, distributed, and used. We are witnessing the emergence of new tools and practices, phenomena that are yielding both a flurry of new ways to produce information and a redefinition of the place of professional journalism in this new information system. While there is widespread fear about the damaging consequences of these trends for the quality of journalism and the professional survival of journalists, we believe that current developments may, in fact, be paving the path toward better journalism and more independent journalists.



What role do you think data and programming will play?

Data abstract

“So, not only is data journalism changing in itself, it’s changing journalism too.”

Data journalism is 80% perspiration, 10% great idea, 10% output

It just is. We spend hours making datasets work, reformatting pdfs, mashing datasets together. Mostly, we act as the bridge between the data (and those who are pretty much hopeless at explaining it) and the people out there in the real world who want to understand what that story is really about.

“Good design still really matters”.

Data journalism is not just graphics and visualizations. It’s about telling the story in the best way possible. Sometimes that will be a visualization or a map. Sometimes it’s a news story. Sometimes, just publishing the number is enough.

If data journalism is about anything, it’s the flexibility to search for new ways of storytelling. And more and more people are realizing that. So being a data journalist is no longer unusual.

It’s just journalism. (Data)

How should journalism schools adapt?

Like Cindy Royal mentioned in her article. It starts from the bottom and you have to build the foundation so the student will be able to learn. (Cindy Royal) Sometimes it tough for professor to go out the norm and teach another way or explain things differently, but thats the way the world is going. We do work in tech so once its accepted than we can move forward.

Once you have an understanding of digital and tech as related to platform dynamics, then you can formulate opinions as to how technology affects media as well as other areas


Mobile App – Groceries on the Go.

*Tablet Format use only. Mobile App coming soon*

Have you ever been at home with money for grocery but didn’t want to deal with going aisle to aisle grocery shopping? Guys I’m talking to you also! Well there is a new app that helps you with that problem. The new app is called Groceries on the Go. The app will be used something similar to Uber/Lyft, but with groceries. There are a lot of times where you need something from the grocery store, but have worked all day and don’t feel like getting out and buying a few groceries. How convenient would it be to log into the app, select the nearest delivery agent and submit your grocery list? You are able to choose the major stores in your location and its a guarantee you get the exact groceries you listed on the app. In order for this app to be successful we would market this at local grocery stores and explain how this service can benefit you. In the top image located in the black boxes will be the closest stores in your area and you will be able to choose out of those. There is also a search bar where you can search to find who has the cheapest item you are looking for. This app has the potential because it is user friendly and super easy and simple to use. In the video Mobile Development Strategy it was mentioned that you need a responsive Web Design that captures you audience and can adapt to them also. Wireframe is a very basic site but can be used as a template to design your app. In the video Planet of the Apps it mentioned these group of guys trying to finalize their new app called TextHog which calculates your daily expenses to help you save more and manage your money better. Throughout the video it showed them fixing and finalizing the app so they can get it approved by Apple so they could start making money.


Main Page with the options of picking your stores, making a search at the top or browsing the site.

By using the GOTO app users would browse items from the app and add them to their grocery list (with pictures to limit confusion).
The agent would then receive a notification on his/her phone, choose whether or not to accept the job, then pick up the groceries on the list and make the delivery.


Working at a Tech Company – MassCommWeek


I didn’t get to attend but I was able to watch the live feed “Working at a Tech Company” Presentation along with Questions and Answers on Wednesday October 22nd, 2014. First Annie Werner spoke about her past and how her experience is working at Tumblr. I found it fascinating that she started from the bottom really. She started as an intern folding and sealing envelops. She landed her job basically by networking and talking to people. She also mentioned she worked in digital media for 4 years before working for Tumblr. Annie is currently on the “Tumblr Meet-up” team, which gets Tumblr members with the same interest to meet-up face to face. Basically it is an organic platform to get users together.




Stacie Chan from Google spoke after and I got the most from her speaking. First she works for one of the best companies in my opinion in the world and second her story was just different on how she landed her job. She started off as a Communications grad and wanted to be a reporter a digital journalist, she realized she didn’t have all the necessary tools so she went to Grad school. She said that grad school isn’t necessary for everyone but it was important for her. She said if you are ever interested in someone’s job do all you can to pick there brain because 3 or 4 years down the line that job could open and you having a head start can help you out. She also mentioned that you needed to have or clean your digital image. She was working with a company called Path, which was brought out by AOL, which got her wanting to work for Google. She used to visit Google because her sister worked there and that’s how she got the insight of how things worked there. Some tips Stacie gave the audience trying to get into the media profession is to have a digital footprint, be different or authentic. and to have engaging articles or blog that shows your passion. One question from the audience that was interesting was “How’s the work life/balance working at Google?” and she explained you see people laughing and joking around as well as playing volleyball and she said that the company does great balancing work and life.




Concepts of the Long Tail and Free along with Media Business Models.

Describe the concepts of the Long Tail and Free.

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

The Long Tail refers specifically to the orange part of the sales chart above, which shows a standard demand curve that could apply to any industry, from entertainment to hard goods. The vertical axis is sales, the horizontal is products. The red part of the curve is the hits, which have dominated our markets and culture for most of the last century. The orange part is the non-hits, or niches, which is where the new growth is coming from now and in the future. (The Long-Tail)

A free market is a market system in which the prices for goods and services are set freely by consent between sellers and consumers, in which the laws and forces of supply and demand are free from any intervention by a government, price-setting monopoly, or other authority.

How do they change our understanding of business models in terms of approach, marketing and scale?

Everybody loves the word FREE. Whether its Buy one get One free or Buying a product and getting it for FREE. Most people want a to test a product before making the investment to purchase it. King Gillette proved that theory true. He sold razors in bulk to banks so they could give them away with new deposits (“shave and save” campaigns). Razors were bundled with everything from Wrigley’s gum to packets of coffee, tea, spices, and marshmallows. The freebies helped to sell those products, but the tactic helped Gillette even more. (Free)


Thanks to Gillette, the idea that you can make money by giving something away is no longer radical. But until recently, practically everything “free” was really just the result of what economists would call a cross-subsidy: You’d get one thing free if you bought another, or you’d get a product free only if you paid for a service.

In what others ways is the Internet transforming business? What are your predictions for entrepreneurship in media?

You know this freaky land of free as the Web. The Web/Internet is something you can use to browse, searches, and find things you never thought existed.   In 2007 The New York Times went free; this year, so will much of The Wall Street Journal. The rise of “freeconomics” (Freeconomics is a term coined in recent years to describe the strategic giving away of goods or services in anticipation of spurring sales in the long run) is being driven by the underlying technologies that power the Web. As much as we complain about how expensive things are getting, forces that are making them cheaper surround us. My predictions for future entrepreneurship in media the will be more of a focus on content and also more businesses will get into paid advertising. Content is king, for the most part I think businesses have started to embrace content marketing. Paid advertising will need to be a critical part of their social strategy if they want their content seen by more of their fans/supporters.

What’s the next big thing in Social Media?

What’s the next big thing in social media? Be sure to engage the readings in crafting your opinion?

Twitter: I personally think Twitter is primed to dominate the social media business and many of the experts at the event said the exact same thing. Although twitter is not used as often as google as a search engine it is one of the most effective ways to get breaking news or recent news for one quick search. Twitter represents one of the fastest growing social networking sites in terms of audience, gaining more than 190 million global users who post 65 million tweets each day (Wauters, 2010).

Social network sites such as Twitter have helped the audience to become active in the news-creation process, where messages move back and forth and where users have a chance to interact with information (Stassen, 2010).

twitter_wallpaper_1920x1080_by_raver13371-d5rnwxy“Twitter works best in situations where the story is changing so fast that the mainstream media can’t assemble all the facts at once,” says Craig Stoltz, Twitter Explosion 

The chart below shows how well Twitter is being adopted onto users. Although the numbers fluctuate you still see the rise in numbers every year. The only way I can see this going the wrong way is by people not being able to write well because they are focused on getting there message in 140 characters.


I also think Podcast are the next big thing in social media. Podcasts are important because they are a great way to capture your existing customer’s and prospect’s attention for an extended period of time by giving them something of value that is easy for them to digest. Only 5 percent of digital marketers are currently involved with podcasting but 24 percent say they plan to add this valuable tool in the next 12 months (Trends).

The live, person-to-person connection is still incredibly powerful! Podcast could be the Next big things like Samsung Says.


Who really has the power?

How does Google make money?

How does google make money?

“We generate revenue primarily by delivering relevant, cost-effective online advertising”.

There was a time we were using ask Jeeves for our random questions, now that time has passed. Google makes most of its money from paid advertising. When you do a search on Google.com you’ll often see listings at the very top and on the right side. Google charges money for those listings.

In 2013, Google made $58.8 Billion in revenues. In Quarter 1 of 2014, Google reported making $15.4 Billion on track to beat $60 Billion for the year.For fiscal year 2010, Google reported revenues of $29.3 Billion. Now, it’s easy to say that number and smile and nod like we understand how much money it is, but I doubt any of us really appreciates the sheer enormity of what we’re talking about.


Who are their competitors?

The biggest threat to Google can be found 850 miles to the north: Bing. Microsoft’s revamped and re-branded search engine with a name that evokes discovery, a famous crooner, or Tony Soprano’s strip joint launched last June to surprisingly upbeat reviews. (Wired: Exclusive: How Google’s Algorithm Rules the Web)

“Even the Bingers confess that, when it comes to the simple task of taking a search term and returning relevant results, Google is still miles ahead.”

“The algorithm is extremely important in search, but it’s not the only thing,” says Brian MacDonald, Microsoft’s VP of core search.

“You buy a car for reasons beyond just the engine.”

Yahoo was a competitor at one point. “The Yahoo CEO had offered to buy Google for roughly $3 billion, but the young Internet search firm wasn’t interested. Once upon a time, Google’s founders had come to Yahoo for an infusion of cash; now they were turning up their noses at what Semel believed was a perfectly reasonable offer. Worse, Semel’s lieutenants were telling him that, in fact, Google was probably worth at least $5 billion.” (Wired)

Some Competitors of Google.

Is this a business model that other media organizations could successfully adopt? Why or why not? What are issues/challenges?

This is a business model that other organizations could use but it would be tough to try to compete with a company like Google. For years, the Silicon Valley monolith has used its mysterious, seemingly omniscient algorithm to, as its mission statement puts it, “organize the world’s information.” But over the past five years, a slew of companies have challenged Google’s central premise: that a single search engine, through technological wizardry and constant refinement, can satisfy any possible query.

Facebook launched an early attack with its implication that some people would rather get information from their friends than from an anonymous formula. Twitter’s ability to parse its constant stream of updates introduced the concept of real time search, a way of tapping into the latest chatter and conversation as it unfolds. Yelp helps people find restaurants, dry cleaners, and babysitters by crowd sourcing the ratings. None of these upstarts individually presents much of a threat, but together they hint at a wide-open, messier future of search one that isn’t dominated by a single engine but rather incorporates a grab bag of services.

Diversity and why its important..

What are some of the ways that gender and diversity manifest online? Is this different or the same as in physical space?

The lack of women or diversity in the technology industry has long been a hot topic in Silicon Valley and in major companies, and statistics suggest the situation has only grown worse. While computer science enrollments are increasing, the representation of women among these programs’ graduates has declined to 11.7 percent. Being diverse of having a diverse staff is something people and companies are trying everyday. I believe it is the same and in physical space because the more ideas you have coming in the better. It shouldn’t matter if you are black,brown, or white, or even a female. As long as things are productive than there shouldn’t be issues. Below is a quote from Marissa Mayer.

Ms. Mayer (Executive) said  “There is a decline in women graduating in computer science and engineering and that is concerning, but the simple fact is we just aren’t producing enough computer scientists, so I view it as less of a gender issue. So if we can produce more computer scientists the absolute numbers of women will grow and we’ll achieve more balance”

What are the challenges the digital world faces in becoming more diverse?

Some challenges the digital world faces in the long run is the major companies not wanting to change or wanting to adapt to change. Technology is growing and changing on a daily basis and having a diverse group of employees will help. Some of the big company’s are afraid of change but will have to do it sooner than later to stay relevant.

Google executive Ms. Wojcicki said “there is a lot of opportunity for people to come in fresh, to start their own business. On the other hand, because it’s so fast-moving if you drop out of that market, it’s harder to come back in. You can’t do a lot of these jobs two days a week, like you could do in other types of careers.”

Looking at the article from USA today. It shows that the most popular technology companies are dominated by males and Caucasians and Asians (USA Today). It really doesn’t shock me to looking at those numbers. I also found it interesting reading the most The 46 Most Important African-Americans In Technology article. (Top 46 Important African Americans)

I noticed Number 30 Condelazza Rice and Number 1 Denise Young Smith really impressed me with Rice on the Board of Directors for Dropbox and D.Y Smith the Head of Human Resources for arguably one of the most popular companies in the world in Apple. I’m sure it wasn’t easy gaining those positions but I took someone to break away from the norm to notice that diversity can help your company in many ways.

“As CEO, I’m not satisfied with the numbers on this page,” Apple CEO Tim Cook wrote in a blog post online. “Put simply, Google is not where we want to be when it comes to diversity,” Laszlo Bock, Google’s senior vice president of people operations,


From most diverse to least: Pandora (51% male, 49% female), Indiegogo (55% male, 45% female), eBay (58% male, 42% female), Pinterest (60% male, 40% female), LinkedIn (61% male, 39% female), Yahoo (62% male, 37% female), Hewlett-Packard (67% male, 33% female), Apple (70% male, 30% female), Facebook (69% male, 31% female), Google (70% male, 30% female), Twitter (70% male, 30% female), Microsoft (72% male, 28% female), Cisco (77% male, 23% female), Intel (77% male, 23% female)

Overall rankings for Top Diversity Per Company

To calculate how the 14 tech companies fared overall, Fortune assigned points based on how they ranked in five categories: Overall gender diversity, overall ethnic diversity, gender diversity of the leadership team, ethnic diversity of the leadership team and gender diversity among technical workers. Companies that failed to report data in a particular category were given last place points for that category. Here’s how they stacked up, at least by Fortune’s measure:

1. LinkedIn
2. Apple
3. eBay
4. Indiegogo & Yahoo (tied)
6. Pinterest
7. Pandora
8. Facebook
9. Intel & Google (tied)
11. Twitter
12. Cisco
13. Hewlett-Packard
14. Microsoft